This advertisement for Milk is an Endorsement and Testimonial Advertisement. The Line is “Goal by Beckham. Body by Milk”, I think this is a great Headline because it is saying that he works hard for everything he has accomplished, and milk has helped get his body the way it needs to be in order for him to accomplish these goals. The visual of Beckham is perfect, because it shows off his muscles and his milk mustache, and every guy wants to be him and every girl wants to be with him.
The Body of the ad is also really good because it explains how milk is good for you and how many glasses you should drink a day to look like David Beckham. The actual product shot is the milk mustache on his upper lip, which makes you think he just got through drinking a glass of milk. The tag line is body by milk, which is used twice, and is perfect because people will think to get this body they need to drink milk. In the far right corner is a sign-off, of the website people can go to in order to learn more about the product and its benefits.
The one improvement I would make is to capitalize “Milk” in the slogan, I think it would look a lot better and flow together nicely if it was capitalized.
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