InDesign Composite Project

Last week I completed my InDesign Composite Project. We had to make a brochure so I made onefor my friend Katie's flower shop. It is located above! It is a Z-fold design brochure.

Design Principles Used:
I used a lot of balance in this design with the picture balancing out the text and vice versa. I also used proportion with the photos in some areas, and it flows together nicely because they in the end balance each other out. This whole brochure has a horizontal symmetry to it.  

brochure reflection.

This type of brochure is a full-color, Z-Fold brochure. The front visual takes up the whole space, and the font in very small. If I could change the line, “Fayetteville, Historic Walking Tour” I would make it bigger so it would stand out more to the viewer’s eye. The visual, however, is perfect. I love that they used an old historic statue, makes the tour look interesting.

On the front inside page they have an introduction telling what the brochure includes, and they have an old vintage picture below it, which balances it perfectly. Throughout the rest of the pages they have number-bullet pointed historic locations that people should go and tour while in Fayetteville, with a small paragraph telling about each location. They have included a few pictures and a small map. The map is perfect because it has the number of each location on it where that point is located.

When you flip the brochure over it has more historic locations and descriptions with a larger map, to where these locations are listed. It also includes a picture along the bottom. I think it looks great and would be awesome to have if I wanted to go on a walking tour throughout Fayetteville.

Some improvements I would make would be to make the heading on the front larger. Also, I think it would look better if they made all of the old time pictures the same color instead of some sepia and some black-and-white, I feel like they should make them all sepia.

Advertisement Reflection.

This advertisement for Milk is an Endorsement and Testimonial Advertisement. The Line is “Goal by Beckham. Body by Milk”, I think this is a great Headline because it is saying that he works hard for everything he has accomplished, and milk has helped get his body the way it needs to be in order for him to accomplish these goals. The visual of Beckham is perfect, because it shows off his muscles and his milk mustache, and every guy wants to be him and every girl wants to be with him.

The Body of the ad is also really good because it explains how milk is good for you and how many glasses you should drink a day to look like David Beckham. The actual product shot is the milk mustache on his upper lip, which makes you think he just got through drinking a glass of milk. The tag line is body by milk, which is used twice, and is perfect because people will think to get this body they need to drink milk. In the far right corner is a sign-off, of the website people can go to in order to learn more about the product and its benefits.

 The one improvement I would make is to capitalize “Milk” in the slogan, I think it would look a lot better and flow together nicely if it was capitalized.

Good Layout vs. Bad Layout

Good Layout:

This is an image of a good magazine layout. It shows balance and symmetry. The large picture on the left is balanced out by the text on the right. I also like how they incorporated small interesting pictures next to the text to keep it balanced.

Also, they use fonts from the same font family, as you can see all fonts have serif feet. Alnd the colors used go nicely together, so the layout doesn’t look too busy and cluttered. This is a great example of a good layout.

Bad Layout:

This is an example of a bad layout. There is way too much going on and it could confuse the reader, or make them not even want to read it. Also there are too many different font types and sized used. They should have stuck to at least 3, even though in my opinion I think sticking to two is enough. This whole layout needs to be re-done so it will not look so messy and flow better. Also, the charts need to be re-done or taken out completely.

Integrating Adobe Photoshop and Illustartor.

-Make documents of the same size in both Photoshop and Illustrator, this will make it easier to work with, and everything will match up precisely.

-Most blend modes are the same in Photoshop and Illustrator. You will use these to get really interesting effects and realistic looks.

-Smart Objects are embedded into Illustrator as a vector file.

-When you change the color or font of text in Illustrator you have to save it before the changes will show up in Photoshop.

-You can create new actions by recording everything you do, and then you can reuse that action over and over again. This will save time in editing different photos in the same way.

Logos for Lesson 12

The Marc Jacobs logo is an excellent example of a text only logo.  It is very plain and simple, but don’t let that fool you. It is actually a great logo. Whenever people see this logo they instantly know it’s for the world famous designer Marc Jacobs, and that they are about to buy great quality clothing. Because it is so simple makes it even more interesting and more sophisticated.

Downloading Free Fonts.

Downloading Free Fonts is easy peasy. You can go to google.com and type in "Free Fonts" and tons of websites with free fonts will pop up. These sites have categories that you can pick from and view all kinds of different fonts. Once you have found one that you like you click on it and can view what every letter/number will look like.

For example, I clicked on the groovy category and found Billo font. Then I clicked on Billo font and it showed me this:

If I like the font I can then select to download it onto my computer.

-When the download box pops up you should select "open" and then allow the program to make changes to your computer.

- a window appears select "extract all files"

-go to start and control panels, and click on appearance and personalization.

-click on fonts. A fonts page will appear, and you should drag your new font over to the page.

-and you should have a new free font!!

On campus you cannot download fonts, but on my home computer I was able to download multiple fonts and they would be in my font tool bar when I opened Word or another program. Downloading Free Fonts is really cool and easy to use, and I suggest everyone take advantage of them!

Some sites that are great for downloading free fonts are:

http://www.dafont.com/

http://www.1001freefonts.com/

http://www.urbanfonts.com/

Also, if you still don't get it here's a youtube video!

http://www.youtube.com/watch?v=kjD7kBshX7M&feature=related

Adobe Illustrator

This is a magazine ad I made for a Wildlife Charity Event. I made it through Adobe Illustrator by using the paint brush to make the hearts and adding the animal print pattern to them. I also created a gradient for the background with the nature color swatches. So far I am enjoying Illustrator more than Photoshop.

Adobe Illustrator.

We have began to use Adobe Illustrator this week. So far I love it! We brought in different shapes and filled them in with all different colors. Then I brought in these twitter birds and placed them with the shapes to make a cute layout. I then grouped them all together so they will move as a group!

I think I'm going to have a lot of fun using Adobe Iluustrator, and I can't wait to learn more!

pen tool and patterns.

This is the dress I made by using the pen tool in Adobe Photoshop. I connected all the anchors while drawing the dress and then I filled it with a pattern of daffodils. I think this is a really cool tool to be able to use and I can't wait to use it more!

Text Effect.

I made this text effect using: flamingtext.com

It's free and really easy to use, I recommend it to everyone!

Here's a cool tutorial on text effects also:
http://www.youtube.com/watch?v=8vux1Oe8oWo

Selecting.

So this week in class, we made post cards to places we would like to go. I made one for Paris, France. I selected objects out of the pictures that represented fun, food, a landmark, and clothing. The fun is moped riding, the food is macaroons, the clothing is a Chanel purse, and of course the landmark is the Eiffel Tower!

I used the quick selection tool for most of the images, but I did have to use the lasso tool on the moped, it helped me get the smaller parts of the moped like the mirrors. I think it's really cool to be able to select things from photographs and make your own creation (like a postcard) with them. I will definitely use this if I ever want to make some cool and unique invitations! 

how to change colors in photos.

Edited New:

Original:

source

This week in class, I learned a lot to do with photoshop. But my favorite thing had to be how to change the color of something in your photograph. As you see above, Ariel's hair is originally red. I thought it would be cool to make her hair purple/pink. And so that's what I did!

I used the Quick Selection tool to select her hair then I went to Image->Adjustments->Replace Color

When you get to replace color, you select what color you want to change, in the selcted area. Then you go and choose the color you want to change it to! And there you go, that is how you can change the color of something in your photograph!

Various Photo Compositions.

image via

This photo of the kitten represents simplicity in a picture. There is nothing else taking your attention away from the subject of the photo, which is the kitten (this photo is also a good example of centering). I saved the photo as JPEG so it is lossy. Since it is lossy the image quality is thrown out.

image via

 This photo is a wonderful example of framing. The photographer uses the cave to fram the beautiful ocean scenery. I once again saved this picture as a JPEG, so it has lost a lot of it's quality, unfortunatley. So once again this image is lossy.

image via

This photograph is an example of leading lines in photo composition. As you can see, the road leads your eyes in curves throughout the picture until you reach the end, which seems to go on and on. Since a mojority of the photos online are saved as JPEG, and therefore lossy they all lose their image quality. This photo is also a lossy photo. I wish I could find a lossless photo, which only throws away a little bit of the photos quality, which makes the picture so much better.

Principles of Garphic Design.

The picture above is a great example of balance using horizontal symmetry. The image is evenly distributed, with the models, since they are the same size. Also this photograph is a great example of flowing rhythm, going left. First the model on the left had her arm out pointing the the left direction, which leads your eyes to the next model who is facing down and to the left where the purses are. This picture just takes your eyes from one position to the next, it's a great example of symmetry and flowing rhythm.

This photo is a great use of symmetry. The dog standing up and the girl squating down, makes them almost even but not quite. So therefore it is also a great example of proportion. Also, the dog and the girl represent dominance and unity. They give the photograph a sense of togetherness, while the street and buildings just fade into the background.